
Wendy’s Trolling McDonald’s in Ohio is Hilariously Diabolical
Wendy's has taken their trolling of McDonald's up a notch and it's going viral.
It's worth noting that Wendy's is the underdog in this battle, and always has been. For example, looking at annual revenue, McDonald's is the second-largest Fast Food brand in the U.S. under Starbucks in 2024. Wendy's is the 12th largest on that same chart according to BrandDirectory.com. When you're the underdog, you have a little more freedom to think outside of the box with advertising and marketing.
Gino Riley uploaded a 17-second video to TikTok that has been viewed over 1.5 million times in the last 3 days. This video shows a piece of absolutely savage, gorilla marketing in Cambridge, Ohio. The first billboard reads "Don't make a McStake. See you in a half a Mile." Signed "Wendy's."
That billboard can be found nearly right on top of a McDonald's restaurant. But wait, what's that second billboard?

The second Billboard is Wendy herself, watching everyone sitting in the McDonald's drive-thru.
This behavior is nothing new for Wendy's. This fast-food restaurant has been trolling McDonald's and others for years on Social Media.
My personal favorite is when someone shared a picture of a trash can and said it was the Wendy's Menu. Wendy's responded, "Thanks for showing us your baby pictures." I don't know how much Wendy's is paying their social media manager, but they deserve more money.
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Gallery Credit: Scott Clow